415 - AH-Droge-Worst_Detail3AWARD: Silver
AH Excellent dry sausages
PRIVATE BRAND: AH Excellent dry sausages
RETAILER: Albert Heijn
COUNTRY: Netherlands
AGENCY: Millford

The handdrawn illustrations, give the sausages a personal style, and bring two crafts together. The end result is a range of delicious sausages with a traditional, surprising and unique label. A nice example where product packaging concept and design go hand in hand and reinforce each other.


  • Millford: Jobert van de Bovenkamp, Sascha Balk
  • Albert Heijn: Joost van Haasteren
  • Illustrator: Fred van Deelen

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