Pams Snacking Nuts needed stand-out and credibility against two main nature-focused competitors. The solution took rich taste cues up a notch, while retaining the brands’ down-to-earth honesty. Modern black packs, delicious photography & hand-painted type created a ‘no fuss’, contemporary design.
- Creative Director: Paula Bunny
- Designer: Paula Bunny
- Photographer: Shaun Cato – Cato Photography
- Food Stylist: Jo Wilcox – Silverspoon
- Client – National Private Label Manager: Jocelyn McCallum