384 - Pams-Snacking-Nuts-GroupAWARD: Silver
Pams Snacking Nuts
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

Pams Snacking Nuts needed stand-out and credibility against two main nature-focused competitors. The solution took rich taste cues up a notch, while retaining the brands’ down-to-earth honesty. Modern black packs, delicious photography & hand-painted type created a ‘no fuss’, contemporary design.


  • Creative Director: Paula Bunny
  • Designer: Paula Bunny
  • Photographer: Shaun Cato – Cato Photography
  • Food Stylist: Jo Wilcox – Silverspoon
  • Client – National Private Label Manager: Jocelyn McCallum

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