389 - MB_VertexAwards_MarqueAWARD: Silver
Woolworths Delicious Nutritious with Michelle Bridges
PRIVATE BRAND: Woolworths Delicious Nutritious with Michelle Bridges
RETAILER: Woolworths
COUNTRY: Australia
AGENCY: Marque Brand Consultants

Woolworths worked with Australian celebrity Personal Trainer, Michelle Bridges, to develop a new range of frozen ready meals. The design reflects the brand proposition – genuine balanced nutrition from quality fresh ingredients. The result: category is growing steadily, and attracting new customers.


  • Marque Brand Consultants
  • Lead Designer: Craig Burrows
  • Creative Director: Dan Bray
  • Account Manager: Mariella Menato
  • General Manager: Kay Chrystal-Lord
  • Photographer: Andrew Stenvert
  • Stylist: Sunny Kang
  • Woolworths Design Specialist: Ashleigh Fedele

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