AWARD: Silver
Woolworths Delicious Nutritious with Michelle Bridges
PRIVATE BRAND: Woolworths Delicious Nutritious with Michelle Bridges
RETAILER: Woolworths
COUNTRY: Australia
CATEGORY: G8. Fresh
AGENCY: Marque Brand Consultants

BRIEF:
Woolworths worked with Australian celebrity Personal Trainer, Michelle Bridges, to develop a new range of frozen ready meals. The design reflects the brand proposition – genuine balanced nutrition from quality fresh ingredients. The result: category is growing steadily, and attracting new customers.

CREDITS:

• Marque Brand Consultants
• Lead Designer: Craig Burrows
• Creative Director: Dan Bray
• Account Manager: Mariella Menato
• General Manager: Kay Chrystal-Lord
• Photographer: Andrew Stenvert
• Stylist: Sunny Kang
• Woolworths Design Specialist: Ashleigh Fedele