403 - PETCO_2015-Bootique_04AWARD: Silver
Bootique Halloween Shop
RETAILER: Petco and Unleashed by Petco
COUNTRY: Netherlands
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: Petco Animal Supplies, Inc. In-house creative packaging team

Bootique is our Halloween seasonal shop that sells pet costumes, accessories and toys. Our goal was to delight customers with exaggerated colors, and Day of the Dead-themed elements. Each product has a playful, Halloween-inspired name to get pet parents in the spirit of the holiday!


  • Creative Director: Lorena Rios
  • Graphic Design: Lindsey Schmal
  • Production: Lindsey Schmal and Nicholas Possedi
  • Copywriter: Lauren Ventura
  • Product photography: OneKreate
  • Printer/Packaging Supplier: Fenghua Sinso Paper Products Manufacturing Co., Ltd
  • Manufacturers: Plush Toys and Dog Costumes: Pet Party, Light-up Toy: Sincere, Cat Costumes: Taiwan AiDi, Dog Treats: Foppers

Get the latest updates from the Vertex Awards

Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!