403 - PETCO_2015-Bootique_04AWARD: Silver
Bootique Halloween Shop
PRIVATE BRAND: Bootique
RETAILER: Petco and Unleashed by Petco
COUNTRY: Netherlands
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: Petco Animal Supplies, Inc. In-house creative packaging team

BRIEF:
Bootique is our Halloween seasonal shop that sells pet costumes, accessories and toys. Our goal was to delight customers with exaggerated colors, and Day of the Dead-themed elements. Each product has a playful, Halloween-inspired name to get pet parents in the spirit of the holiday!

CREDITS:

  • Creative Director: Lorena Rios
  • Graphic Design: Lindsey Schmal
  • Production: Lindsey Schmal and Nicholas Possedi
  • Copywriter: Lauren Ventura
  • Product photography: OneKreate
  • Printer/Packaging Supplier: Fenghua Sinso Paper Products Manufacturing Co., Ltd
  • Manufacturers: Plush Toys and Dog Costumes: Pet Party, Light-up Toy: Sincere, Cat Costumes: Taiwan AiDi, Dog Treats: Foppers

Get the latest updates from the Vertex Awards

Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!