The challenge was to drive PnP’s mid-tier brand to a new positioning where the perception of quality, local production and satisfaction is most important. We created an ethnical, natural and local mood, with vivid colors, to connect the consumer to a South African mood using a claim in 4 languages.
- Design: Sigbjorn Gjennestad
- Illustrations: Aleksandra Szmak / Jens Sievert
- Account Executive: Margarida Lacerda / Inês Santos