AWARD: Silver
Pick n Pay Fresh Design
PRIVATE BRAND: PnP
RETAILER: Pick n Pay
COUNTRY: South Africa
CATEGORY: G8. Fresh
AGENCY: Galileo Global Branding Group

BRIEF:
The challenge was to drive PnP’s mid-tier brand to a new positioning where the perception of quality, local production and satisfaction is most important. We created an ethnical, natural and local mood, with vivid colors, to connect the consumer to a South African mood using a claim in 4 languages.

CREDITS:

• Design: Sigbjorn Gjennestad
• Illustrations: Aleksandra Szmak / Jens Sievert
• Account Executive: Margarida Lacerda / Inês Santos