Electrolyte Water

Private Brand: Hannaford
Retailer: Hannaford
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Retail Business Services – Private Brands Design


Juan DePaoli SVP, Private Brands, Retail Business Services
Carolyn Boege, Private Brands Manager, Retail Business Services
Jordan Stine, Creative Director, Retail Business Services
Cathy Horvath, Designer, Retail Business Services


Hannaford wanted to offer its customers a more competitively priced, great quality electrolyte water product. The task was to engage customers differently than normal Hannaford private brand products. The introduction of the abstract illustration allowed us to communicate in a creative way with a specific customer base.

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