Pams Confectionery

Private Brand: Pams
Retailer: Foodstuffs Own Brands Limited
Country: New Zealand
Category: G3. Packaged Goods
Agency: Brother Design


Justine Rankine, Creative Director / Senior Designer, Brother Design
Nicole Blackwood, Senior Account Manager, Brother Design
Melanie Jenkins, Photographer, Flash Studios
Jo Wilcox, Food Stylist, Silverspoon
Melissa Steffensen, Marketing Manager, Foodstuffs Own Brands Limited


To redesign the Pams Confectionery packaging to fit within the new Pams brand design look. The Confectionery packaging needed to achieve visual standout on shelf & look appealing & fun, whilst communicating that the sweets contain no artificial colors or flavors. The creative solution was to create a setting using vibrant pops of color & delightful props against fresh white wood, creating a contemporary party appeal for all ages.

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