AWARD: Gold
Pams Ice Cream cones
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

BRIEF:
Pams set out to celebrate the ice cream cone in a fun, contemporary way evoking nostalgia for all ages. Retro product name 
typography, irresistible-looking photography and a soft palette of sweet colors sets the Pams range apart from the competition, which specifically targets young children.

CREDITS:

• Creative Director: Paula Bunny
• Senior Designer: Justine Rankine
• Photographer: Shaun Cato – Cato Photography
• Food Stylist: Jo Wilcox – Silverspoon
• Client – National Private Label Manager: Jocelyn McCallum