455 - FT_ORGANIC-RANGE_THE_CREATIVE_PACK_VERTEXAWARD: Silver
Fresh Thyme ORGANIC Branding & Packaging
PRIVATE BRAND: Fresh Thyme
RETAILER: Fresh Thyme
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: The Creative Pack

BRIEF:
To develop an Organic tier of private brand for Fresh Thyme. The Organic products use the same farm horizon design as the Standard products, but with a green color scheme. This design also uses a green version of the logo with the word ‘Organic’ set in white to maximize differentiation on shelf.

CREDITS:

  • Director of Private Brand: Robin VanDenabeele
  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Varano, Paola Ip, Corey Czer, Mark Whyte
  • Project Management: Fern Serna