245 - PW_TESCO-SMOKEHOUSE-MEATS_3Tesco Smokehouse Meats

Category: G9. Packaged Goods
Retailer: Tesco
Country: United Kingdom
Agency: Pemberton & Whitefoord LLP

Project
The meats are ready-prepared recipe ingredients, ideal for putting together quick and tasty meals. The bold, contemporary, bright packaging designs for the meats (including BBQ Pulled Pork & Shredded Duck) bring new consumers into fixture through colour, excitement & a different proposition.

Credits:
Creative Director: Simon Pemberton
Art Director: Ben Owen
Photography: Ben Owen