220 - NinaO_VERTEX_03Nina Ottosson for Petco

Category: B3. Licensed or Co-Brand
Retailer: Petco and Unleashed by Petco
Country: United States
Agency: Petco Animal Supplies, Inc. in-house creative packaging team

Swedish dog puzzle toy pioneer, Nina Ottosson, & Petco partnered for bright minds to create a line of innovative brain games. The challenge/solution was to update and modernize the Nina Ottosson look-and-feel, add Petco co-branded lockup, & solve for educating pet parents on benefits of brain games.

Agency: Petco Animal Supplies, Inc. In-House Private Brand design and communications team
Brand & Communications Director: Karen Moyer
Creative Director: Lorena Rios
Graphic Design: Lindsey Parker
Packaging & Production Design: Lindsey Parker
Dog photography: Mike Smith Studios
Product photography: OneKreate

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