Pams Fresh Pasta & Sauces

Category: G8. Fresh
Retailer: Foodstuffs Own Brands
Country: New Zealand
Agency: Brother Design Ltd

Project
A black-and-white palette adds a touch of deli sophistication and strong shelf impact. Hand-crafted type and beautiful ingredient photography give artisanal, market-fresh qualities and an authentically Italian feel. Relaxed styling encourages confidence in the results and even more appetite appeal.

Credits:
Creative Director: Paula Bunny
Senior Designer: Justine Rankine
Photographer: Shaun Cato – Cato Photography
Food Stylist: Jo Wilcox – Silverspoon
Client – National Private Label Manager: Jocelyn McCallum