Viñas Altas Rioja Wine

Category: G11. Beverages: Alcoholic
Retailer: El Corte Inglés
Country: Spain
Agency: Supperstudio

Project
Brand image for wines from the Rioja Denomination of Origin within El Corte Ingles’ Viñas Altas range. It is a homage to the vine shoot, the woody stump that is left after the vine has been pruned. We mischievously take that simple image and add items that give it a new personality.

Credits:
Creative Director: Paco Adín
Account Director: Lourdes Morillas
Account Manager: Susana Seijas