Create a new Own Brand in Housewares that incorporates a “BETTER” product strategy and creates incremental growth over base OPP brand.
Solution: Master Cuisine brand bakeware, drinkware, flatware, serveware, and gadgets. Developed name, photography style for brand, and new superior packaging.
Merchant – Stephen Johnson
Art Director – Jon Fehrman
Designer – John Haskin
Photographer – Eclipse Studios