116 - master-cuisine-3Master Cuisine

Category: H16: Home Decor
Retailer: Big Lots!
Country: United States
Agency: Big Lots! Internal Design

Create a new Own Brand in Housewares that incorporates a “BETTER” product strategy and creates incremental growth over base OPP brand.

Solution: Master Cuisine brand bakeware, drinkware, flatware, serveware, and gadgets. Developed name, photography style for brand, and new superior packaging.

Merchant – Stephen Johnson
Art Director – Jon Fehrman
Designer – John Haskin
Photographer – Eclipse Studios

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