103 - HeadRush-New-DesignHeadRush

Category: H17. Electronics
Retailer: The Source
Country: Canada
Agency: The Source In-house

Existing HeadRush brand was 3 years old and required a refresh to reflect the new product assortment, improved product standards, performance & cosmetics. The goal was achieved by focusing on showcasing the product quality within a contemporary brand design.

John Triemstra – Creative Manager
Steve Gibson – Vice-President, Private Brands
Hasahn Fisher – Photographer
Grace Edwards – Product Developer

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