129 - Archer FarmsArcher Farms

Category: B2. Redesigned Brand
Retailer: Target
Country: United States
Agency: Pearlfisher

To redesign the brand into one which showcases product as modern and approachable. Guest research showed the previous design was considered dated and a bit ‘country’. The new design also addressed product naming, copy hierarchy, flavor profiles and back of pack directions.

Target Team:
Creative Leads: David Hartman, Jake Pasterski, Kirstin Stahl
Creative Team: Brenda Irlbeck, Ed Hernandez, David Ledsinger, Matt Fernberger, Stacey Field
Brand Managers: Sarah Olson, Julie Ennis
Copywriter – Erin Duffey
Project Manager: Tim Barlow
Print Buyer: Julie Pierson

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