282 - Daily-Chef_Organic copyDaily Chef Organic

Category: B1. New Brand
Retailer: Sam’s Club
Country: United States
Agency: Rouge 24, Inc.

Sam’s Club wanted to introduce an “Organic” line to their existing Daily Chef brand. The existing Daily Chef shield is paired with a clean, white background and simple photography to reinforce the idea that organic food is about simple and uncomplicated ingredients.

Brand Manager: David Walker
Creative Director: Michael Schmidt
Art Director: Jennifer Palmer
Photography: Johnson-Rauhoff

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