236 - FE-Take-and-Bake-Pizza_RangeFresh & Easy Take & Bake Pizza

Category: G8. Fresh
Retailer: Fresh & Easy
Country: United States
Agency: The Creative Pack

A custom die cut for the box reinforces the clapple (clock-apple) branding. Personality was introduced into the take & bake range, using a word pattern on the box itself. Sales per unit doubled after the relaunch (despite increasing the price) New take & bake skus introduced in frozen & bakery.

Art Director: Danielle Kidney
Designer: Heather Varano

Get the latest updates from the Vertex Awards

Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!