Category: B2. Redesigned Brand
Retailer: Mannings China (Dairy Farm)
Country: Hong Kong
Agency: Innovation Kitchen
To answer to the sophisticated needs of Chinese Woman for highly efficient hydrating skin care products, Mannings China redesigned CRYSTAL MOIST Brand: new positioning, new packaging, new design, new formulation to bring sophistication and modernity for a unique combination of Science and Nature.
Client Lead: Ms Nicky Chu, Ms Wency Kwok; Project Leadership: Mr. Jien Goh