128 - Woolworths EssentialsWoolworths Essentials

Category: H16. Home Decor
Retailer: Woolworths
Country: Australia
Agency: Marque Brand Consultants

Create an entry-level brand for Woolworths General Merchandise that delivers quality and value.

Lowercase sans serif used in the marque provides a friendly, welcoming feel.

Color palette speak to entry-level cues with a cared-for personality introduced through simple illustrations or quirky text

Marque Brand Consultants
Design Director: Wendy Laws
Account Director: Mariella Menato
General Manager: Kay Chrystal Lord

Woolworths Design Specialist: Sandra Dagher

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