Category: H16. Home Decor
Agency: Marque Brand Consultants
Create an entry-level brand for Woolworths General Merchandise that delivers quality and value.
Lowercase sans serif used in the marque provides a friendly, welcoming feel.
Color palette speak to entry-level cues with a cared-for personality introduced through simple illustrations or quirky text
Marque Brand Consultants
Design Director: Wendy Laws
Account Director: Mariella Menato
General Manager: Kay Chrystal Lord
Woolworths Design Specialist: Sandra Dagher