199 - CONTINENTE_POTATOES_03Continente’s Potatoes

Category: G8. Fresh
Retailer: Sonae MC
Country: Portugal
Agency: Sonae MC’s Design Team

Disruptive and innovative, our Potatoes Range emerges from the need to define a clear segmentation; create a graphic impact in the fresh linear; reinforce product attributes; communicate origins. The result was a rustic graphic proposal and a typographic packaging, segmented by color contrast.

Sonae MC’s Design Team