PriorityPet_DieLine_v2Priority Total Pet Care
PRIVATE BRAND: Priority Total Pet Care
COUNTRY: Untied States
CATEGORY: B2. Redesigned Brand
AGENCY: Trinity Brand Image

We were asked to develop a new identity and design that would bring credibility, authority and shelf pop to its previously generic looking 7-category private label pet care brand. The redesigned identity is centered around a rich navy blue shield brandmark that exudes strength and seriousness.


  • Creative Director: Paul Kagiwada
  • Senior Designer: Mike Johnson
  • Photographer: Mark Rogers

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