Priority Total Pet Care
PRIVATE BRAND: Priority Total Pet Care
RETAILER: Safeway
COUNTRY: Untied States
CATEGORY: B2. Redesigned Brand
AGENCY: Trinity Brand Image

BRIEF:
We were asked to develop a new identity and design that would bring credibility, authority and shelf pop to its previously generic looking 7-category private label pet care brand. The redesigned identity is centered around a rich navy blue shield brandmark that exudes strength and seriousness.

CREDITS:

• Creative Director: Paul Kagiwada
• Senior Designer: Mike Johnson
• Photographer: Mark Rogers