425 - Metro-IR-BBQ-SaucesIrresistibles BBQ Sauces & Marinades
PRIVATE BRAND: Irresistibles
RETAILER: Metro
COUNTRY: Canada
CATEGORY: G9. Packaged Goods
AGENCY: St. Joseph Communications

BRIEF:
We differentiate Irresistibles with a new line of flavor-intense marinades and grilling sauces that consumers can use to create unique food experiences. Bold designs featuring color-coded woodblock style typography on contemporary rustic backgrounds communicate the bold flavor profiles.

CREDITS:

  • Design and Branding Creative Direction at Metro: Eric Gagnon
    Agency: St. Joseph Communications Content Group
    Designer (St. Joseph): Creeshla Hewitt
    Creative Director (St. Joseph): Dennis Benoit
    Illustrations: Gary Bullock
    Prepress: SGS International
    Supplier: ED Smith Foods

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