Visual cues of artisanal craft and quality ingredients target adults seeking an exceptional experience beyond everyday frozen treats. The presentations highlight the products’ premium appeal and set a new standard for the category.
- Design and Branding Creative Direction at Metro: Eric Gagnon
- Agency: St. Joseph Communications Content Group
- Designer (St. Joseph): Creeshla Hewitt
- Creative Director (St. Joseph): Dennis Benoit
- Photographer: TILT
- Prepress: SGS International
- Supplier: Aliments Lebel