Multipurpose Paper Box
PRIVATE BRAND: Office Depot Brand
RETAILER: Office Depot Office Max
COUNTRY: United States
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: Office Depot

BRIEF:
Our new approach of quarterly promotional private brand packaging, messaging & the product work together, creating an engaging & feel-good experience. The design encourages the customer to re-use the pretty box after the paper is done for another purpose.

CREDITS:

• Creative Director: Mary Sarlo Carmichael
• Design Manager: Marjolijn Chung-Elbert
• Senior Production Manager: Carmine Longo
• Production Designers: Felix Muniz, Erica Englund
• Release Artist: Terry Coffy, Rodrigo Patino & Maximus Kahng
• Copywriter: Benjamin Lippel & Christa Sands
• Print Management: Sharon Gross & James Dobos
• Program Manager: Casey Makel