Annecy Mid-Tier Essence Extension
PRIVATE BRAND: Annecy
RETAILER: Mannings (Hong Kong)
COUNTRY: Hong Kong
CATEGORY: B2. Redesigned Brand
AGENCY: Passionfruit Asia Ltd.

BRIEF:
Create a better tier offering for ANNECY – higher quality, more precious, more premium than the baseline. Sourced from Japan, the design is clean and premium, with modern colors and a distinctive, white bottle & dropper, connecting with Asian women seeking high performance at a good value.

CREDITS:

• Client Lead: Segolene Defline
• Brand Management: Wency Kwok/Mr. Timothy Lo
• Project Leadership: Mr. Craig Briggs
• Brand Strategy: NaO Design Trends
• Graphic Design: Harumi Kubo