Roundys - KettleAfterRoundy’s
RETAILER: Roundy’s
COUNTRY: United States
CATEGORY: G9. Packaged Goods
AGENCY: Equator Design

Create a private brand to live the same brand message as retail space. Inject creativity, personality and clear point of difference from the national brand. Solution: create packaging as good as the food tastes and strong flexible identity, so products reflect each category and speak with personality.


Tortilla Chips

  • Designer: Martin Orme
  • Creative Director: Jennifer Gaeto
  • Account Manager: Bridget Lehrke

Potato Chips:

  • Designer: Brett Anderson
  • CD: Jennifer Gaeto
  • AM: Bridget Lehrke

Kettle Chips:

  • Designer: Martin Orme
  • Creative Director: Michael Duffy
  • Account Manager: Bridget Lehrke

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