404- PETCO_Imagitarium_02Imagitarium Products
PRIVATE BRAND: Imagitarium
COUNTRY: United States
CATEGORY: G13. Pet Products: food and accessories

Our goal was to illuminate the beauty of aquariums and terrariums, using blues for aquariums and yellows/oranges for terrariums. Product sits center stage with a sun’s rays shining through it, which has a dream-like effect. The copy is playful and informative on side and back panels.


  • Agency: Petco Animal Supplies, Inc. In-house creative packaging team
  • Creative Director: Lorena Rios
  • Graphic Design: Lindsey Schmal
  • Production: Joe Beland
  • Copywriter: Lauren Ventura and Jackie Hade
  • Photography: OneKreate
  • Product photography: OneKreate
  • Manufacturers/Packaging Suppliers: Aquariums: Kollercraft, Moss: Shanghai Grandware, Reptile Clippers: Engreat

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