b loved
PRIVATE BRAND: b loved
RETAILER: Big Lots!
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: Big Lots
BRIEF:
Create a baby brand that connects with mothers emotionally, offering best-in-class diapers, wipes and toiletries.
The solution embodies this emotional connectedness; heart to heart, the full circle of life that goes into caring and nurturing a mother’s baby. Red heart-Passion/love, Green-Nurture.
CREDITS:
- Concept/Design: Big Lots! Own Brand Package Design Group
- Production Art: Big Lots! Own Brand Package Design Group
- Photography: Kreber
- Buyers: Mark McClurg and Ashley Harple
