380 - Topco_SweetPs_PiesSweet P’s Ready-To-Eat Pies
PRIVATE BRAND: Sweet P’s Bake Shop
RETAILER: Topco Associates
COUNTRY: United States
AGENCY: Topco Associates

Went from basic, unprinted carton, to something incorporated into members’ bakery brand Sweet P’s Bake Shop. Designed to drive awareness from 10ft away, targeting impulse buys from the deli line. Scalloped window frames product, kraft paper evokes bakery/farmers’ market feel.


  • Creative Director: Shelbi Sturges
  • Designer(s): Shelbi Sturges; Kathy Kolba
  • Production: Neil Lorentzen
  • Brand Manager: Katie Kraus

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