According to its new brand strategy, El Corte Inglés asked us to develop a new design for its snacks range. The objective was to connect the brand and its public with a friendly style and a close communication.
The circus world inspired us to create a new packaging full of color where the products has a leading role integrated into the illustrations. The project includes in total the development of seven different references that invite you to spend good times. Enjoy the circus performance with the El Corte Inglés.
- Paco Adín. Creative Director
- Lourdes Morillas. Account Director
- Susana Seijas. Executive Manager
- Private Label Brand Manager El Corte Inglés.- Jose Antonio Rojano