The new beer of El Corte Inglés private brand reinforces the retailer strategy that pursues a new relationship with its consumers, more genuine and close to its lifestyle.
Inspired by the most traditional beer universe the new design is focused on the awareness brand. The project includes the development of two varieties of beer: 100% malt beer and Alcohol-free beer.
The uncoated finishes help to communicate to the consumer the quality of this beverage proposal.
This project is included under the new El Corte Inglés strategy that pursues a new positioning of its private brand. This design achieved two objectives, the first one is communicating the product with a simple style that connects with its consumer and give notoriety to the brand, always joined to the quality value.
- Paco Adín. Creative Director
- Loudes Morillas. Account Director
- Susana Seijas. Account Executive
- Private Label Brand Manager El Corte Inglés.- Jose Antonio Rojano