G’Day

GOLD
Brand: G’Day Aussie Style Yogurt
Retailer: Hy-Vee
Country: United States
Category: B1. New Brand
Agency: Meyocks

Summary:
By using a classic Australian greeting, G’Day, we give a lighthearted feeling to an upscale and high-quality product line. We are also able to convey the style of yogurt – Aussie Style. The simple, bold and bright graphics positioned on a black background make the products stand out in a very crowded category and give the product a fresh appearance.

Credits:

The Hy-Vee – Meyocks Package Design Team