Uniquely J Peruvian Ground Coffee
GOLD
Brand: Uniquely J
Retailer: Jet.com
Country: United States of America
Category: G3. Packaged Goods
Agency: Elmwood
Summary:
Think about the stuff you buy all the time. Olive oil. Paper towels. Double-seal sandwich bags. Sure, it gets the job done. But do you really love any of it? Just because sandwich bags aren’t anything special doesn’t mean they can’t be — and that’s why we created Uniquely J. Because the everyday deserves an upgrade. What’s unique about Uniquely J? We offer high quality at fair prices. We only give you good options — no trade-offs here. And we always find unexpected ways to wow you.
Our coffee illustrations were developed using a tattoo style artwork. Each sku was designed using elements that relate to the individual roast of coffee. For our Organic Fair Trade Peruvian Ground Coffee we used a Jaguar (found in Peru) as the main focal point of the illustration. Also present in the illustration are traditional South American fabric patterns.
Credits:
- Creative Director, Laura Kind
- Agency, Elmwood
