The sub-assortment Ice cups is special due to the combination of physical packaging, graphic design and the flavors of the ice cream. New is this private label that feels like a strong competitive brand. It’s appealing young, fresh, playful and very foody.
The cup, the concept and of course: the tasty recipes.
The products are similar to the offer that can be bought from others. The distinction can be found in the current design with a view to honest, tasty food. The design makes a nod to the seventies with a strong typographic illustration. The synergy that the three flavors create, splashes through the doors of the freezer compartment.
- Brand manager Jumbo: Frank van der Mei
- Concept: OD
- Art Directors: Jeroen de Kok
- Typography: OD