Gustare Vita

Brand: Gustare Vita
Country: USA
Category: B1. New Brand
Agency: Meyocks

The challenge was to develop a name and look for the new line of products, imported from Italy and exclusive to Hy-Vee, that was “old-world, charming and down-to-earth.” The name, loosely translated, means “enjoy life.” The rich photography and hand-written logo convey the premium nature of the line while capturing the authentic origin of the products.


The Hy-Vee – Meyocks Package Design Team

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