445 - b-loved-2b loved
PRIVATE BRAND: b loved
RETAILER: Big Lots!
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: Big Lots

BRIEF:
Create a baby brand that connects with mothers emotionally, offering best-in-class diapers, wipes and toiletries.

The solution embodies this emotional connectedness; heart to heart, the full circle of life that goes into caring and nurturing a mother’s baby. Red heart-Passion/love, Green-Nurture.

CREDITS:

  • Concept/Design: Big Lots! Own Brand Package Design Group
  • Production Art: Big Lots! Own Brand Package Design Group
  • Photography: Kreber
  • Buyers: Mark McClurg and Ashley Harple