Fresh & Easy Take & Bake Pizza

Category: G8. Fresh
Retailer: Fresh & Easy
Country: United States
Agency: The Creative Pack

Project
A custom die cut for the box reinforces the clapple (clock-apple) branding. Personality was introduced into the take & bake range, using a word pattern on the box itself. Sales per unit doubled after the relaunch (despite increasing the price) New take & bake skus introduced in frozen & bakery.

Credits:
Art Director: Danielle Kidney
Designer: Heather Varano