110 - CasaRex_Gelado_3Brigaderia Gelado

Category: G10. Frozen
Retailer: Brigaderia
Country: Brazil
Agency: Casa Rex

Identity and packaging. Ice cream line for Brazilian confectionery store. Inspired by playful lyrics of a samba that says “Each one eats what pleases him”, each flavor was named after characters cited in the song, and visually represented by unique shoe illustrations – one for each taste and style.

Creative director: Gustavo Piqueira
Design: Gustavo Piqueira/ Samia Jacintho

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