Category: G10. Frozen
Agency: Casa Rex
Identity and packaging. Ice cream line for Brazilian confectionery store. Inspired by playful lyrics of a samba that says “Each one eats what pleases him”, each flavor was named after characters cited in the song, and visually represented by unique shoe illustrations – one for each taste and style.
Creative director: Gustavo Piqueira
Design: Gustavo Piqueira/ Samia Jacintho