270 - BrittainsVodkaBrittains Vodka

Category: G11. Beverages: Alcoholic
Retailer: Fortnum & Mason
Country: United Kingdom
Agency: Storm Brand Design

Brittains is quality, 5 times filtered premium vodka. It lacked a compelling story and subsequently had very low market penetration. We broke the pattern of the vodka category by rooting the brand in an eccentric sense of Britishness and positioning Brittains as – an extraordinary spirit.

Bruce Drinkwater, Paul Stallard, Jack Bannerman, Andy Whurr

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