132 - waitrose pureWaitrose Pure

Category: B2. Redesigned Brand & P6. Body Care
Retailer: Waitrose
Country: United Kingdom
Agency: DewGibbons + Partners

Better standout and pack navigation were needed, plus a clear natural skincare positioning. The design’s a nod to interior design trends – a flora-inspired background subtly decorates the packs. Logo and typography complement the illustration’s richness. Endorsement seal underpins natural claims.

Creative Direction – Nick Vaus
Designer – Beverly Cook
Illustrator – Sabine Reinhart
Client Services Director – Sara Jones
Account Handler – Lindsey Isham

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