265 - OD-VERTEX-2015-PAPERTOYS-GROUP-1Jumbo Paper Toy Chips

Category: G9. Packaged Goods
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

The chips targeted for kids make use of a playful idea: paper toys. Every product got its own character which was designed and illustrated with great care. The character matches the product in style, shape, and coloring. Together they make a great appeal to the customer. Especially the little one.

OD Designer: Menno Mulder
Jumbo Brand Manager: Frank van der Meij
Photographer: Peel Creative Studios

Illustration: Erwin Kho (Shop Around)

Copy: OD & Jumbo

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