227 - Pams-Neu-Range-Shot1NEU

Category: B1. New Brand
Retailer: Foodstuffs Own Brands
Country: New Zealand
Agency: Brother Design Ltd

Neu is designed to evoke freshness, innovation, and contemporaneity with a distinctive, unisex name. Bold colors and abstract geometric shapes convey modernity and an innovative edge, while loose textures and neutral background tones provide cues of softness and cleanliness.

Creative Director: Paula Bunny
Senior Designer: Mahani Jones
Client – National Private Label Manager: Jocelyn McCallum

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