NEU

Category: B1. New Brand
Retailer: Foodstuffs Own Brands
Country: New Zealand
Agency: Brother Design Ltd

Project
Neu is designed to evoke freshness, innovation, and contemporaneity with a distinctive, unisex name. Bold colors and abstract geometric shapes convey modernity and an innovative edge, while loose textures and neutral background tones provide cues of softness and cleanliness.

Credits:
Creative Director: Paula Bunny
Senior Designer: Mahani Jones
Client – National Private Label Manager: Jocelyn McCallum