HUB – EXCLUSIVELY AT WOOLWORTHS

Category: H17. Electronics
Retailer: Woolworths
Country: Australia
Agency: Marque Brand Consultants

Project
Create a new brand for Woolworths to strengthen their quality perception in electrical goods. White background with subtle graphics allows the product/photography to standout at the fixture. The use of vibrant range colors with simple typography create a tech-savvy and confident look and feel.

Credits:
Marque Brand Consultants
Design Director: Abi Singmin
Creative Lead: Inyoung Hu
Account Director: Mariella Menato
General Manager: Kay Chrystal Lord

Woolworths Design Specialist: Sandra Dagher