172 - Eroski_Pañales_2EROSKI NAPPIES

Category: P5. Health Care
Retailer: Eroski
Country: Spain
Agency: Supperstudio

An innovative in nappy(diaper) design. A new color, not yet used for this type of product, and animal illustrations are the key elements for the packaging design. A marketing strategy which involved recognizing the target market and the more playful side of this area. Discover new experiences at each stage

Creative Director: Paco Adín
Account Director: Lourdes Morillas

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