190 - Gestus_Family1Gestus

Category: B1. New Brand
Retailer: Dagrofa
Country: Denmark
Agency: Sunrise Reklamebureau A/S

For Dagrofa, one of the largest grocery enterprises in DK, we developed Gestus – a cross-category mainstream priced brand. It has a high level of design, and each of the more than 100 products is designed specifically for its category. Gestus presents itself in quality at a surprisingly good price.

Client Service Director: Henrik Lenz
Design: Line Krüger
Project manager: Malene Louise Degn-Petersen
Finalization, agency: Kontrapunkt

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