Pams Confectionery

Category: G9. Packaged Goods
Retailer: Foodstuffs Own Brands
Country: New Zealand
Agency: Brother Design Ltd

Project
Pams new confectionery range features a mix of quirky animal characters drawn in story book style, with large product windows for a tempting peek at the lollies within. Retro colors and a creamy pack give a natural feel, hinting that these sweet treats contain no artificial colours or flavoring.

Credits:
Creative Director: Paula Bunny
Senior Designer: Paula Bunny
Illustrator: Brett King
Client – National Private Label Manager: Jocelyn McCallum