157 - Kontrapunkt_Familieis-BørneisFirst Class Mix Ice Boxes

Category: G10. Frozen
Retailer: Dagrofa
Country: Denmark
Agency: Kontrapunkt

When launching this product, the challenge was to give the consumer a sense of the content and portray it in a delicate way, which would appeal to both children and adults. The boxes contain both ice creams and popsicles so in order not to create a mess, we made drawings of each individual ice cream

Brand Manager: Pernille Kiss Jensen
Project Manager: Line Rotne Bessmann
Art Director and Illustrator: Rikke Blicher
Artworker: Lisa Engwall and Sophia Schack Axelsen

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