First Class Mix Ice Boxes

Category: G10. Frozen
Retailer: Dagrofa
Country: Denmark
Agency: Kontrapunkt

Project
When launching this product, the challenge was to give the consumer a sense of the content and portray it in a delicate way, which would appeal to both children and adults. The boxes contain both ice creams and popsicles so in order not to create a mess, we made drawings of each individual ice cream

Credits:
Brand Manager: Pernille Kiss Jensen
Project Manager: Line Rotne Bessmann
Art Director and Illustrator: Rikke Blicher
Artworker: Lisa Engwall and Sophia Schack Axelsen