Category: Packaged Goods
Retailer: Safeway, Inc.
Country: United States
Agency: Anthem Worldwide
The design the artistry of Safeway Select to its line of dark chocolates ensuring that critical cacao information was clearly communicated across the line. The flowing bands of color convey a certain gift-ability, while delivering on flavor differentiation and a product imbued with delicious variety.
Creative Director: Deborah Smith Read
Design Director: Patrick Fraser
Senior Designer: Randy Fisher
Technical Design Director: Daryl Buhrman
Senior Technical Designer: Liz Gallerani